In most cases, yes.
The terms “Leads Pipeline” and “Sales Pipeline” refer to the same thing – a stagewise tally of the number of leads that have reached each stage in the pipeline for all leads in a single cohort. As before, the cohort could be YTD marketing leads, or the cohort could be all leads from a single month for a single product line if a separate leads pipeline is tracked for that product line.
However, in sales team members also use “Sales Pipeline” to refer to the dollar value of deals in the pipeline. In other words, there may be $600,000 of qualified deals that are converted to opportunities, but only $100,000 of those opportunities have been closed and won.
In the same way, the term “Sales Funnel” usually refers to the same count of leads that have reached each stage in the pipeline, just like “Leads Funnel”. However, the term can also refer not to the count, but to the dollar value of each lead in the stages of the funnel.
As the CMO, where there are a large number of deals in the funnel and where the average deal value is fairly small, it is safe to estimate the dollar value of deals in each stage by multiplying the lead count in each funnel stage by the average deal value.
However, if there are just a few leads in each stage (fewer than 100 for example) and the deal sizes are large (perhaps over $50K each), you will need to tabulate the dollar value of each deal in each stage to avoid .