Business Scenario Solutions

We enable organizations to easily explore the detailed impact of alternative business scenarios where we vary process parameters, business policies, staffing levels, and operating conditions to optimize business results. Our robust models, what-if controls, and analytical tools use real-time data and deliver relevant insights

Market-leading companies build competitive advantage through disciplined and continuous optimization and improvement of their methods, tools, processes, sales, and marketing.  Business scenario modeling powered by analytical and optimization tools makes it possible to attack complex and challenging problems that don’t yield to ordinary analysis.

A manager or analyst can interact with a well-designed business scenario solution through simple slider controls.  The model itself performs very complicated calculations to deliver realistic what-if answers quickly.  The organization gains valuable insights by integrating data from many different systems.

How We Help Clients

Research and Define the Business Scenario

We help organizations shape complex business scenarios with alternative solutions that show a wide range of ROI variation.  We engage across enterprise boundaries to define the most critical decision variables and locate the data needed to model the business scenario accurately.

Lead Business Scenario Design

We work closely with the client team to validate the character and details of a business scenario.  We lead data acquisition and model formulation to enable what-if analysis.  We build dashboards, controls, and data displays and work with the client to ensure that the scenario model delivers valuable and actionable business insights.

Drive Change Implementation

Our team of modelers, analysts, data scientists, and project managers will translate changes from modeling and optimization into change in your enterprise.  We combine on-site engagement with remote support to work with your data scientists, analysts, business owners, and executive sponsors. 

Guide Results with Expert Project Management

Our experienced and fully qualified program and project managers work to ensure that project requirements accurately reflect project goals and enable projects to meet expectations and scheduled delivery dates.

What We Do

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Opportunity Discovery

Exploring the list of critical functions and identifying specific opportunities that join business problems, data sources, and handy what-if controls useful for the business scenario modeling of each opportunity.  Creating an initial portfolio of high-value business scenario modeling opportunities.

Data Acquisition

Working with enterprise staff and external sources to gain access to and acquire data necessary for initial business scenario modeling and continuing access to support any subsequent production applications that implement concepts gained from modeling and analysis.

Supply Chain Business Scenario

Building business scenario solutions for all aspects of supply chain logistics, including warehouse location, multi-echelon transshipment cost reduction, inventory cost reduction, disruption planning, supplier performance management, fulfillment performance, and DC management.

Marketing Spending Optimization

Analyzing the enterprise sales lead pipeline with a business scenario and acquiring data for lead source, conversion rate, close rates, deal values, and marketing spending by lead source to power what-if controls.  Building controls for performing sensitivity analysis, minimizing customer acquisition cost, and maximizing sales for any marketing spending level.

Strategy and Prioritization

Mapping a specific set of business functions within the enterprise where the ability to apply what-if analysis will be of greatest value to the organization’s goals.

Scenario for Mergers & Acquisitions

Defining a cross-enterprise business scenario model and connecting to data sources from among the joined companies to provide a unified reporting and what-if analysis tool to enable informed control and performance management for the merged enterprises.

Solutions For All Aspects of Your Business

Our Approach

We build tools for our clients to research complex business problems and to find those workable solutions that offer the best value

We first research and define a wide variety of business scenarios as they apply to the most critical business functions in the enterprise. Next, we choose the most promising opportunities for what-if tools as defined by value to the organization.  We then build the models and sensitivity analysis tools and develop data feeds that will power a variety of what-if analyses that will deliver the business value.

Opportunity Discovery

The most transformative business scenario modeling initiatives begin with a simple list of critical business functions and opportunity discovery to find the problems and opportunities that offer the highest utility provided by the resulting business scenario tool.  In other words, we seek out the most demanding and most complex problems that are dragging down profits, customer experience, or sustainability of the enterprise.

Data Acquisition

Building access to clean, accurate, and timely data is a primary concern for business scenario tool development.  The quality of the what-if sensitivity analysis is entirely dependent on the accuracy and timeliness of the data.  After the data is secured, what-if tools can be developed.

Business Scenario Modeling

Modeling begins with the assembly of data, controls, and those algorithms that deliver the magic behind the screen. Then, informed analysis determines details from the scaling of inputs to the desired data range for what-if controls, and of course, the complex business scenario that connects all these elements.

Sectors We Serve

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Impact Stories

What-If Analysis for Call Centers

What-if analysis provides the ability to compare different scenarios and their potential outcomes based on fluctuating conditions. Einstein Analytics and Tableau SF are just some of the tools that can be utilized to show data interdependencies for key outcomes. Learn more about how Blackstone + Cullen worked with Norfolk Southern Railway Company on their what-if analysis for their call center.

Finding Star Partners

Determining which partners will help your company deliver the best results is critical. Learn how Blackstone + Cullen helped VMware identify their best partners.

What if You Have to Integrate Multiple ERP and CRM Systems?


Lead Source Yield

Project/Program Management

Become Comfortable with Uncertainty

Sustained, Unfair Competitive Advantage

Our People

Understand how our team can help your organization with Business Scenario Solutions.

Dennis McMaster


Bruce Brownlee

Product Manager

Elizabeth Hancock

VP of Solution Delivery

Eric Cheung

Data Architect / Analyst

Connect with our Team

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