Kris Fuehr

Principal, Marketing & Sales

Liberty Lake, Washington

Entrepreneurial B2B strategist with deep experience designing and building scalable channel programs that drive sustained growth. Proven expertise building content and driving innovative, forward-thinking initiatives building trust and profitability.

ABOUT KAT

PROFESSIONAL AND INDUSTRY EXPERIENCE

Field Nation: ABM Manager - Finds companies that are best suited for deploying freelance talent on-demand for on-site services to augment their bench and grow with an on-demand workforce. Skills: ABM, relevance, storytelling, and strategically-designed marketing
Paulson Exchange: Founder and Commercial Business Consultant/Broker - Established a business that champions retiring SMB owners and prepares them for acquisition by increasing business value. Collaborate with clients by analyzing opportunities to improve business value before sale, often by introducing a partnership or new channel. Connect hundreds of buyers with sellers by aligning interests and conveying mutual return on investment (ROI) scenarios. Analyze hundreds of P&Ls for valuations to assess the underlying contributors to top and bottom-line value
Gather and Grow LLC: Consultant, Channel Programs & Partner Marketing - Contracted to create innovative channel partner and ABM marketing programs to achieve growth goals. Develop plans, programs, and relationships with influencers, channel partners, and vendors. Specializing in IT, Cloud, Security, Remote work enablement, and Training/readiness. Client Projects: D-MAC personalized marketing campaigns for 30 locations; Corelytics Financial Dashboard (SaaS) new Advisor channel; URC Ventures (SaaS) computer vision sales automation; Rhybus channel development for workflow automation; Cascade Fresh, national yogurt brand market reintroduction; IMS Health (now Iqvia) brand & messaging integration after acquisitions; T-Mobile Developer Partner program creation; IAMCP Executive Director role
Microsoft: Sr. Channel Marketing Manager, GTM Campaigns, Channel Engagement - Key leadership in over a decade of cross-company partner decisions and initiatives to establish and grow Microsoft’s world-class, partner program on a small team; consulted on over 20 channel assignments to accelerate growth. Rose to become a key partner ambassador around critical cross-company marketing coordination initiatives and product launches. Led a multitude of goal driven GTM campaigns with flexibility to devise plans, develop new offerings, launches and retention strategies. Advised product teams on partner-centric marketing; crafted strategic to and through-partner messaging frameworks, verticalized GTMs for partners for six industries and translated into seven languages. Ideated and produced field enablement resources including one video series that sparked record field adoption. Completed an extensive number of projects, often simultaneously, for enterprises including Microsoft, T-Mobile, and IMS Health around channel and market intelligence

PUBLICATIONS

EDUCATION, LICENSES, CERTIFICATIONS, & MEMBERSHIPS

University of Washington

Bachelor’s Degree- Marketing Communications

University of Washington – Michael G. Foster School of Business

MBA, Marketing, Entrepreneurship

University of Minnesota

BA, Pre-vet: Biology, Physics, Chemistry

ABM Certified

Demandbase, Issued January 2021, no expiration

Workshop Leader

SCORE Mentors, 2018 – present

Volunteer

Cancer Society, 1997 – 1999

Vistage Worldwide

Member

AREAS OF EXPERTISE

Functional/Operational

Operations Management
Recruitment
Executive Search
Office Administration
Talent Management
Talent & Career Development
Proactive & Reactive Candidate Search
Compensation/Salary Benchmarking
Job Description Development
Job Board Identification & Selection
E-Networking

Industry

Accounting
Banking
Chemicals
Construction
Consulting
Consumer Goods/Services
Energy
Environmental
Financial Services
Healthcare
Hospitality
Manufacturing
Marketing Services
Pharmaceuticals
Technology
Travel
Wholesale

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