
Kris Fuehr
Principal, Marketing & Sales
Liberty Lake, Washington
Entrepreneurial B2B strategist with deep experience designing and building scalable channel programs that drive sustained growth. Proven expertise building content and driving innovative, forward-thinking initiatives building trust and profitability.Ā
ABOUT KAT
PROFESSIONAL AND INDUSTRY EXPERIENCE
- Field Nation: ABM Manager - Finds companies that are best suited for deploying freelance talent on-demand for on-site services to augment their bench and grow with an on-demand workforce. Skills: ABM, relevance, storytelling, and strategically-designed marketing
- Paulson Exchange: Founder and Commercial Business Consultant/Broker - Established a business that champions retiring SMB owners and prepares them for acquisition by increasing business value. Collaborate with clients by analyzing opportunities to improve business value before sale, often by introducing a partnership or new channel. Connect hundreds of buyers with sellers by aligning interests and conveying mutual return on investment (ROI) scenarios. Analyze hundreds of P&Ls for valuations to assess the underlying contributors to top and bottom-line value
- Gather and Grow LLC: Consultant, Channel Programs & Partner Marketing - Contracted to create innovative channel partner and ABM marketing programs to achieve growth goals. Develop plans, programs, and relationships with influencers, channel partners, and vendors. Specializing in IT, Cloud, Security, Remote work enablement, and Training/readiness. Client Projects: D-MAC personalized marketing campaigns for 30 locations; Corelytics Financial Dashboard (SaaS) new Advisor channel; URC Ventures (SaaS) computer vision sales automation; Rhybus channel development for workflow automation; Cascade Fresh, national yogurt brand market reintroduction; IMS Health (now Iqvia) brand & messaging integration after acquisitions; T-Mobile Developer Partner program creation; IAMCP Executive Director role
- Microsoft: Sr. Channel Marketing Manager, GTM Campaigns, Channel Engagement - Key leadership in over a decade of cross-company partner decisions and initiatives to establish and grow Microsoftās world-class, partner program on a small team; consulted on over 20 channel assignments to accelerate growth. Rose to become a key partner ambassador around critical cross-company marketing coordination initiatives and product launches. Led a multitude of goal driven GTM campaigns with flexibility to devise plans, develop new offerings, launches and retention strategies. Advised product teams on partner-centric marketing; crafted strategic to and through-partner messaging frameworks, verticalized GTMs for partners for six industries and translated into seven languages. Ideated and produced field enablement resources including one video series that sparked record field adoption. Completed an extensive number of projects, often simultaneously, for enterprises including Microsoft, T-Mobile, and IMS Health around channel and market intelligence
PUBLICATIONS
- Pulse: Understanding the Vital Signs of your Business with Frank Coker Jan 1, 2015, Real financial management for small business owners
EDUCATION, LICENSES, CERTIFICATIONS, & MEMBERSHIPS
University of Washington
Bachelor’s Degree- Marketing Communications
University of Washington – Michael G. Foster School of Business
MBA, Marketing, Entrepreneurship
University of Minnesota
BA, Pre-vet: Biology, Physics, Chemistry
ABM Certified
Demandbase, Issued January 2021, no expiration
Workshop Leader
SCORE Mentors, 2018 – present
Volunteer
Cancer Society, 1997 – 1999
Vistage Worldwide
Member
AREAS OF EXPERTISE
Functional/Operational
- Operations Management
- Recruitment
- Executive Search
- Office Administration
- Talent Management
- Talent & Career Development
- Proactive & Reactive Candidate Search
- Compensation/Salary Benchmarking
- Job Description Development
- Job Board Identification & Selection
- E-Networking
Industry
- Accounting
- Banking
- Chemicals
- Construction
- Consulting
- Consumer Goods/Services
- Energy
- Environmental
- Financial Services
- Healthcare
- Hospitality
- Manufacturing
- Marketing Services
- Pharmaceuticals
- Technology
- Travel
- Wholesale