The Ultimate Customer : Personas

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It is easy to forget your Ultimate Customers, especially when faced with deadlines, change requests, and budget constraints. Personas are a tool that reminds the development/design team of their Ultimate Customer by not only helping you visualize the Ultimate Customer, but also by providing a one-stop-shop for all their information: biography, interactions, pain points, goals, and motivations.

Learn how we do it.

Download - Persona

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