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We Must Sell Our Way Out Of This

We must sell our way out of this pandemic, we cannot cut our way out, deliver our way out, we have to sell our way out.  The way we will go to market will be different, Zoom Selling will prevail for some time, and the old way of doing things simply will not work [...]

By |2020-06-20T03:25:05+05:00June 28th, 2020|Data & Analytics, Glimpse - Day One Ready, Marketing|0 Comments

Lead Source Yield

Lead source yield refers to the productivity of a lead source.  This can be measured and reported as the number of leads received per dollar spent for a single lead source.  It can also be measured by the reciprocal, cost per lead. As an example, let us assume that we are using seven different [...]

By |2020-06-20T03:13:05+05:00June 26th, 2020|Data & Analytics, Glimpse - Day One Ready, Marketing|Comments Off on Lead Source Yield

What is Conversion Rate?

“Conversion rate” can refer to any of four different meanings, depending on the context of the marketing or sales conversation.  As a marketing director, manager, or CMO, you deal with each of these.  Landing Page Conversion Rate  Leads Pipeline Stage to Stage Conversion Rate  Lead to Opportunity Conversion Rate  End to End Conversion Rate  Landing Page Conversion [...]

By |2020-06-20T03:10:54+05:00June 23rd, 2020|Glimpse - Day One Ready|Comments Off on What is Conversion Rate?

What are Leads Pipeline and Leads Funnel?

Leads Pipeline A Leads Pipeline defines the sequential stages through which a lead passes in the sales process.  Typical stages (sometimes called “Lifecycle Status”), might be: Arrived  Reviewed  Qualified  Converted to Opportunity  Closed-Won  Additional lifecycle statuses might include “Nurturing” in the case of a qualified lead from a customer who is not yet ready to [...]

By |2020-06-20T02:57:28+05:00June 20th, 2020|Glimpse - Day One Ready|Comments Off on What are Leads Pipeline and Leads Funnel?