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18 07, 2020

The Four Steps to Business Intelligence Dashboard Success

By |2020-08-20T23:46:05-04:00July 18th, 2020|Data & Analytics, ERP, Glimpse - Day One Ready, Merger & Acquisition|Comments Off on The Four Steps to Business Intelligence Dashboard Success

Get Profitable Insights from Your Analytical Dashboards  Business intelligence dashboards make an impressive appearance at presentations.  Their real value results from the insights you gain and the actions you and your team take based on those insights.  There are four key steps you should take to gain the most profitable insights from your investment in the data mining and data visualization that go into your analytical dashboards.  These are steps you [...]

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25 06, 2020

Lead Source Yield

By |2020-08-20T23:57:33-04:00June 25th, 2020|Data & Analytics, Glimpse - Day One Ready, Marketing|Comments Off on Lead Source Yield

Lead source yield refers to the productivity of a lead source.  This can be measured and reported as the number of leads received per dollar spent for a single lead source.  It can also be measured by the reciprocal, cost per lead. As an example, let us assume that we are using seven different lead sources to drive sales, and that the marketing spend and leads received for the year by [...]

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24 06, 2020

What is Conversion Rate?

By |2020-07-21T22:58:15-04:00June 24th, 2020|Glimpse - Day One Ready|Comments Off on What is Conversion Rate?

“Conversion rate” can refer to any of four different meanings, depending on the context of the marketing or sales conversation.  As a marketing director, manager, or CMO, you deal with each of these.  Landing Page Conversion Rate  Leads Pipeline Stage to Stage Conversion Rate  Lead to Opportunity Conversion Rate  End to End Conversion Rate  Landing Page Conversion Rate    This is the fraction of unique visitors who reach our landing page and then successfully fill [...]

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21 06, 2020

What are Leads Pipeline and Leads Funnel?

By |2020-07-22T00:08:30-04:00June 21st, 2020|Glimpse - Day One Ready|Comments Off on What are Leads Pipeline and Leads Funnel?

Leads Pipeline A Leads Pipeline defines the sequential stages through which a lead passes in the sales process.  Typical stages (sometimes called “Lifecycle Status”), might be: Arrived  Reviewed  Qualified  Converted to Opportunity  Closed-Won  Additional lifecycle statuses might include “Nurturing” in the case of a qualified lead from a customer who is not yet ready to buy.  However, they would like to learn more about the product or service being marketed.  So, in [...]

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20 06, 2020

Bias Towards Action | Shortest Time to Maximum Profit

By |2020-07-22T00:14:03-04:00June 20th, 2020|Ultimate Solution Experience|Comments Off on Bias Towards Action | Shortest Time to Maximum Profit

Boom, you’re dead and you didn’t even see it coming. Speed and accuracy in business have never been more important and an ability to see the interdependencies of what is happening with a prescription of what to do in that situation opens the door for you to win. 𝙎𝙞𝙩𝙪𝙖𝙩𝙞𝙤𝙣: The plan was to look at the installed base at every location of every customer. Cross-reference that against the activation database, to [...]

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19 06, 2020

Payment Protection Payment – Keeping Track

By |2020-06-19T03:57:06-04:00June 19th, 2020|General, PPP|Comments Off on Payment Protection Payment – Keeping Track

🔈 The entire PPP Program has been at the top of everyone’s minds. If you are like me, you’re likely asking “Will it be forgiven?” or “Can I save my people?” or “Can I save my company?” With the help of one of my Vistage colleagues, Sean Taylor, we have something that may be helpful. As a Partner in Charge for Smith & Howard, Sean shared with [...]

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13 06, 2020

We Must Sell Our Way Out Of This

By |2020-07-21T22:39:05-04:00June 13th, 2020|Data & Analytics, Glimpse - Day One Ready, Marketing|Comments Off on We Must Sell Our Way Out Of This

We must sell our way out of this pandemic, we cannot cut our way out, deliver our way out, we have to sell our way out.  The way we will go to market will be different, Zoom Selling will prevail for some time, and the old way of doing things simply will not work anymore.  If we have learned nothing else, we have learned that accurate, timely and clean data is [...]

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28 05, 2020

Become comfortable with uncertainty by building a team of trusting people that can mitigate risk

By |2020-08-19T23:05:23-04:00May 28th, 2020|Culture, Dan Divinski, General|Comments Off on Become comfortable with uncertainty by building a team of trusting people that can mitigate risk

The proliferation of information technology and the unfiltered access to that technology has contributed to a confusing information environment full of misinformation and disinformation, which requires businesses to become comfortable with uncertainty. A business can achieve comfort despite uncertainty through organizing their team around trusting people and a process of deliberate risk mitigation. Who can you trust? A trusting person requires little direct guidance, takes action to solve problems on their [...]

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19 02, 2020

How Do You Plan For Both Parts of An Integration

By |2020-08-13T19:02:28-04:00February 19th, 2020|General, Merger & Acquisition|Comments Off on How Do You Plan For Both Parts of An Integration

Change is simple, but adapting to it is not easy. 𝗪𝗵𝘆? Typically the period after the deal closes is filled with confusion and uncertainty. It just takes some time to process what has happened. Acquisitions necessarily focus on financial capital. Financial capital requires: 1. proper management 2. process & procedure 3. gaining efficienciesIntegrations are more focused on intellectual capital. Intellectual capital requires:1. good leadership2. purpose & passion3. gaining confidence When an acquisition [...]

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17 02, 2020

So Your Acquisition Failed?

By |2020-08-12T18:41:49-04:00February 17th, 2020|General, Merger & Acquisition|Comments Off on So Your Acquisition Failed?

The last few months have been a distraction from running the business. Due diligence has consumed your every waking moment. You can't even remember why you began this acquisition process.  It was supposed to build on core competencies and leverage synergies, but as the days go on, it is clear that these companies aren't compatible. KPMG interviewed 100 executives who had completed 700 deals over two years. 83% of the mergers [...]

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