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Lead Source Yield

Lead source yield refers to the productivity of a lead source.  This can be measured and reported as the number of leads received per dollar spent for a single lead source.  It can also be measured by the reciprocal, cost per lead. As an example, let us assume that we are using seven different lead sources to drive sales, and that the marketing spend and leads received for the year by [...]

By |2020-07-21T22:48:09+05:00June 25th, 2020|Data & Analytics, Glimpse - Day One Ready, Marketing|Comments Off on Lead Source Yield

We Must Sell Our Way Out Of This

We must sell our way out of this pandemic, we cannot cut our way out, deliver our way out, we have to sell our way out.  The way we will go to market will be different, Zoom Selling will prevail for some time, and the old way of doing things simply will not work anymore.  If we have learned nothing else, we have learned that accurate, timely and clean data is [...]

By |2020-07-21T22:39:05+05:00June 13th, 2020|Data & Analytics, Glimpse - Day One Ready, Marketing|Comments Off on We Must Sell Our Way Out Of This