There are at least twenty three practical reasons for a business to acquire another company. In an acquisition, both businesses begin and remain as separate legal entities, with one of the businesses owning the other after the acquisition closes. (In a merger, only one of the companies survives as a legal entity.) Financial Benefits of Business Acquisition Access to Capital There are three ways that a business acquisition can provide more [...]
What is the Rapid Response Business Intelligence Team? The rapid response business intelligence team is a team of two or more members uniquely equipped to deliver actionable business intelligence on a same-day basis in most cases, and next-day in nearly all other cases. Business intelligence (BI) is refined information and insights about both past events and performance as well as forecast (predicted) future outcomes. Data developed includes information about your company, [...]
The Covid-19 Economy and Real-time Data The unprecedented speed of decline in the world economy requires speed of action for your business to survive, and that requires real-time data. The graphics here show the startling decrease in Civilian Employment and Durable Goods Monthly Sales. Figure 1 – Covid-19 Economy Crash The rapid economic plunge is driving rapid changes in businesses as they fight for survival. Weekly and monthly reports [...]
Hint: You Don't Have to Wait for a Data Warehouse! What if through mergers, acquisitions, and territorial expansion, your company operating data is now spread out across several ERP, CRM, and billing systems? How can you combine all the data together into a coherent view of what is going on in finance, marketing, sales, production, warehousing, and distribution? There are three popular approaches, each with its own unique pros [...]
Get Profitable Insights from Your Analytical Dashboards Business intelligence dashboards make an impressive appearance at presentations. Their real value results from the insights you gain and the actions you and your team take based on those insights. There are four key steps you should take to gain the most profitable insights from your investment in the data mining and data visualization that go into your analytical dashboards. These are steps you [...]
Lead source yield refers to the productivity of a lead source. This can be measured and reported as the number of leads received per dollar spent for a single lead source. It can also be measured by the reciprocal, cost per lead. As an example, let us assume that we are using seven different lead sources to drive sales, and that the marketing spend and leads received for the year by [...]
“Conversion rate” can refer to any of four different meanings, depending on the context of the marketing or sales conversation. As a marketing director, manager, or CMO, you deal with each of these. Landing Page Conversion Rate Leads Pipeline Stage to Stage Conversion Rate Lead to Opportunity Conversion Rate End to End Conversion Rate Landing Page Conversion Rate This is the fraction of unique visitors who reach our landing page and then successfully fill [...]
Leads Pipeline A Leads Pipeline defines the sequential stages through which a lead passes in the sales process. Typical stages (sometimes called “Lifecycle Status”), might be: Arrived Reviewed Qualified Converted to Opportunity Closed-Won Additional lifecycle statuses might include “Nurturing” in the case of a qualified lead from a customer who is not yet ready to buy. However, they would like to learn more about the product or service being marketed. So, in [...]
We must sell our way out of this pandemic, we cannot cut our way out, deliver our way out, we have to sell our way out. The way we will go to market will be different, Zoom Selling will prevail for some time, and the old way of doing things simply will not work anymore. If we have learned nothing else, we have learned that accurate, timely and clean data is [...]
