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What if You Have to Integrate Multiple ERP, CRM, and Billing Systems

Hint: You Don't Have to Wait for a Data Warehouse! What if through mergers, acquisitions, and territorial expansion, your company operating data is now spread out across several ERP, CRM, and billing systems?  How can you combine all the data together into a coherent view of what is going on in finance, marketing, sales, production, warehousing, and distribution? There are three popular approaches, each with its own unique pros [...]

By |2020-07-21T22:14:52+05:00July 21st, 2020|Data & Analytics, ERP, Glimpse - Day One Ready, Merger & Acquisition|Comments Off on What if You Have to Integrate Multiple ERP, CRM, and Billing Systems

The Four Steps to Business Intelligence Dashboard Success

Get Profitable Insights from Your Analytical Dashboards  Business intelligence dashboards make an impressive appearance at presentations.  Their real value results from the insights you gain and the actions you and your team take based on those insights.  There are four key steps you should take to gain the most profitable insights from your investment in the data mining and data visualization that go into your analytical dashboards.  These are steps you [...]

By |2020-07-21T22:40:04+05:00July 18th, 2020|Data & Analytics, ERP, Glimpse - Day One Ready, Merger & Acquisition|Comments Off on The Four Steps to Business Intelligence Dashboard Success

Lead Source Yield

Lead source yield refers to the productivity of a lead source.  This can be measured and reported as the number of leads received per dollar spent for a single lead source.  It can also be measured by the reciprocal, cost per lead. As an example, let us assume that we are using seven different lead sources to drive sales, and that the marketing spend and leads received for the year by [...]

By |2020-07-21T22:48:09+05:00June 25th, 2020|Data & Analytics, Glimpse - Day One Ready, Marketing|Comments Off on Lead Source Yield

What is Conversion Rate?

“Conversion rate” can refer to any of four different meanings, depending on the context of the marketing or sales conversation.  As a marketing director, manager, or CMO, you deal with each of these.  Landing Page Conversion Rate  Leads Pipeline Stage to Stage Conversion Rate  Lead to Opportunity Conversion Rate  End to End Conversion Rate  Landing Page Conversion Rate    This is the fraction of unique visitors who reach our landing page and then successfully fill [...]

By |2020-07-21T22:58:15+05:00June 24th, 2020|Glimpse - Day One Ready|Comments Off on What is Conversion Rate?

What are Leads Pipeline and Leads Funnel?

Leads Pipeline A Leads Pipeline defines the sequential stages through which a lead passes in the sales process.  Typical stages (sometimes called “Lifecycle Status”), might be: Arrived  Reviewed  Qualified  Converted to Opportunity  Closed-Won  Additional lifecycle statuses might include “Nurturing” in the case of a qualified lead from a customer who is not yet ready to buy.  However, they would like to learn more about the product or service being marketed.  So, in [...]

By |2020-07-22T00:08:30+05:00June 21st, 2020|Glimpse - Day One Ready|Comments Off on What are Leads Pipeline and Leads Funnel?

We Must Sell Our Way Out Of This

We must sell our way out of this pandemic, we cannot cut our way out, deliver our way out, we have to sell our way out.  The way we will go to market will be different, Zoom Selling will prevail for some time, and the old way of doing things simply will not work anymore.  If we have learned nothing else, we have learned that accurate, timely and clean data is [...]

By |2020-07-21T22:39:05+05:00June 13th, 2020|Data & Analytics, Glimpse - Day One Ready, Marketing|Comments Off on We Must Sell Our Way Out Of This