We Are All Startups Again, Starting Over
Samuel Rutherford, a Scottish pastor in the 17th century, said when he was cast into the cellars of affliction, he remembered that the great King always kept his wine there. …
Strategy
How to Recover from the Covid-19 Economy with Real-Time Data
The Covid-19 Economy and Real-Time Data The unprecedented speed of decline in the world economy requires speed of action for your business to survive, and that requires real-time data. The …
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What is Conversion Rate?
“Conversion rate” can refer to any of four different meanings, depending on the context of the marketing or sales conversation. As a marketing director, manager, or CMO, you deal with each of these. …
