Four Steps to BI Dashboard Success
Get Profitable Insights from Your Analytical Dashboards Business intelligence dashboards make an impressive appearance at presentations. Their real value results from the insights you gain and the actions you and …
What is Conversion Rate?
“Conversion rate” can refer to any of four different meanings, depending on the context of the marketing or sales conversation. As a marketing director, manager, or CMO, you deal with each of these. …
Lead Source Yield
Lead source yield refers to the productivity of a lead source. This can be measured and reported as the number of leads received per dollar spent for a single lead …
Modeling the Leads Pipeline
A lead that arrives and is reviewed will be counted in the totals for Leads and Reviewed. If it is disqualified, it will be counted in no other stages. A …
