Stay up to date with the lastest news and updates in the world of Data Analytics, Customer Experience and more

Home/Blog/

We Must Sell Our Way Out Of This

We must sell our way out of this pandemic, we cannot cut our way out, deliver our way out, we have to sell our way out.  The way we will go to market will be different, Zoom Selling will prevail for some time, and the old way of doing things simply will not work [...]

By |2020-06-20T03:25:05+05:00June 28th, 2020|Data & Analytics, Glimpse - Day One Ready, Marketing|0 Comments

Lead Source Yield

Lead source yield refers to the productivity of a lead source.  This can be measured and reported as the number of leads received per dollar spent for a single lead source.  It can also be measured by the reciprocal, cost per lead. As an example, let us assume that we are using seven different [...]

By |2020-06-20T03:13:05+05:00June 26th, 2020|Data & Analytics, Glimpse - Day One Ready, Marketing|Comments Off on Lead Source Yield

What is Conversion Rate?

“Conversion rate” can refer to any of four different meanings, depending on the context of the marketing or sales conversation.  As a marketing director, manager, or CMO, you deal with each of these.  Landing Page Conversion Rate  Leads Pipeline Stage to Stage Conversion Rate  Lead to Opportunity Conversion Rate  End to End Conversion Rate  Landing Page Conversion [...]

By |2020-06-20T03:10:54+05:00June 23rd, 2020|Glimpse - Day One Ready|Comments Off on What is Conversion Rate?

What are Leads Pipeline and Leads Funnel?

Leads Pipeline A Leads Pipeline defines the sequential stages through which a lead passes in the sales process.  Typical stages (sometimes called “Lifecycle Status”), might be: Arrived  Reviewed  Qualified  Converted to Opportunity  Closed-Won  Additional lifecycle statuses might include “Nurturing” in the case of a qualified lead from a customer who is not yet ready to [...]

By |2020-06-20T02:57:28+05:00June 20th, 2020|Glimpse - Day One Ready|Comments Off on What are Leads Pipeline and Leads Funnel?

Bias Towards Action | Shortest Time to Maximum Profit

Boom, you’re dead and you didn’t even see it coming. Speed and accuracy in business have never been more important and an ability to see the interdependencies of what is happening with a prescription of what to do in that situation opens the door for you to win. 𝙎𝙞𝙩𝙪𝙖𝙩𝙞𝙤𝙣: The plan was to look [...]

By |2020-06-19T18:38:21+05:00June 19th, 2020|Ultimate Solution Experience|Comments Off on Bias Towards Action | Shortest Time to Maximum Profit

Payment Protection Payment – Keeping Track

🔈 The entire PPP Program has been at the top of everyone’s minds. If you are like me, you’re likely asking “Will it be forgiven?” or “Can I save my people?” or “Can I save my company?” With the help of one of my Vistage colleagues, Sean Taylor, we have [...]

By |2020-06-19T03:57:06+05:00June 19th, 2020|General, PPP|Comments Off on Payment Protection Payment – Keeping Track

Become comfortable with uncertainty by building a team of trusting people that can mitigate risk

The proliferation of information technology and the unfiltered access to that technology has contributed to a confusing information environment full of misinformation and disinformation, which requires businesses to become comfortable with uncertainty. A business can achieve comfort despite uncertainty through organizing their team around trusting people and a process of deliberate risk mitigation. Who [...]

By |2020-05-28T01:29:59+05:00May 28th, 2020|Culture, General|Comments Off on Become comfortable with uncertainty by building a team of trusting people that can mitigate risk

How Do You Plan For Both Parts of An Integration

Change is simple, but adapting to it is not easy. 𝗪𝗵𝘆? Typically the period after the deal closes is filled with confusion and uncertainty. It just takes some time to process what has happened. Acquisitions necessarily focus on financial capital. Financial capital requires: 1. proper management 2. process & procedure 3. gaining efficiencies. Integrations [...]

By |2020-06-19T04:02:10+05:00February 19th, 2020|General, Merger & Acquisition|Comments Off on How Do You Plan For Both Parts of An Integration

So Your Acquisition Failed?

Acquisitions fail because they look only to one side – cost efficiency (a tactical approach), rather than business expansion (a strategic approach) – and fail because they ignore the effects of culture.     KPMG interviewed 100 executives who had been involved in 700 deals over a two-year period. Of these, 83% mergers failed to [...]

By |2020-02-11T00:25:40+05:00February 17th, 2020|General, Merger & Acquisition|Comments Off on So Your Acquisition Failed?

Culture and Why it Matters

Facilitating 𝙞𝙣𝙩𝙚𝙧𝙘𝙪𝙡𝙩𝙪𝙧𝙖𝙡 engagement improves cooperation and collaboration, trust in management, and trust in each other. An Executive Culture Assessment (ECA) looks at the business culture, which is how we think of ourselves and treat each other. Culture is made up of: ✅ Values & beliefs ✅ Identities ✅ Unspoken rules of the game ✅ How to [...]

By |2020-02-11T00:21:21+05:00February 12th, 2020|Culture, General|Comments Off on Culture and Why it Matters